After a week of non stop buzz and events, the Leicester branch relaunch has come to an end. As the dust settles we’ve had some fantastic feedback flooding in from our customers. First impressions of the new look and layout are extremely positive. The strong overhaul of product ranges and prices has reinforced EH Smith’s brand in Leicester. If you have been unable to make it down to the branch, you really need to see the impact the campaign has had on the store!
Within the branch is a brand new trade counter and brick display area, new shelves and racking that opens up the shop floor with great effect. Products are also now far easier to find and collect than ever before.
During the week (24-28th March) EH Smith Leicester had events running throughout the week. All customers who came through the door were welcomed with FREE drinks, food and builders packs. Not only that, Wednesday saw the branch visited by England rugby legend Tom Croft. There was a darts challenge, where you could win a signed rugby shirt from Tom along with FREE rugby balls signed by the man himself. To top it all off a hog roast and beer were on offer for all to enjoy for FREE.
Also running throughout the week was the EH Smith ‘Get tooled up’ competition, where customers could win up to £2000 worth of tools. All donations made for entry were given to the ‘Teenage Cancer Trust’. We are delighted to announce a total of £509 raised for this great cause.
So what was the result? We were delighted to witness a 36% increase in transactions and footfall compared with the previous weeks, plus a staggering 46% increase in collected turnovers. The perfect end to a brilliant week!
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