Cookies

A cookie is a small file of letters and numbers that we store on your browser or device if you agree.

We use the following types of cookies:

  • Strictly necessary cookies – these are cookies that are required for the operation of our Website. They include, for example, cookies that enable you to log into secure areas of our Website.
  • Analytical/performance cookies – these cookies allow us to recognise and count the number of visitors and to see how visitors move around our Website. This helps us to improve the way it works, for example, by ensuring that users are finding what they are looking for easily.
  • We also use cookies in our email communications to personalise the email and track whether the mail has been opened or read and whether the recipient has used any website links contained in the email message. This allows us to monitor and improve our email communications and website.
  • Google Analytics – our Website uses Google Analytics to show relevant adverts to users who have previously visited us as they browse the web. This enables us to tailor our marketing to better suit your needs and only display ads that are relevant to you. You may see EH Smith in search results pages (using Google Adwords), on YouTube, in banner adverts on Gmail and on other services run by Google. Any information collected will be used in accordance with this Privacy Policy and Google’s privacy policy.

If you do not wish to see ads, you can:

  • Opt out of Google’s use of cookies through Google’s Ads Settings; or
  • Refuse the use of cookies by downloading and installing Google Analytics Opt-out Browser Add-on.
  • Facebook Remarketing – we also use similar targeted advertising technology to ensure that we only serve people with adverts on their Facebook pages that are relevant to them. To enable us to do this, we include a piece of code on our Website, called the Facebook Pixel. The information collected, for example which pages you visited, which device you used and what actions you took, will be used in accordance with this Privacy Policy, as well as Facebook’s privacy policies. The Facebook Pixel only lasts for 60 days. Using the Facebook Pixel, we can also remarket adverts to you through Instagram, which is owned by Facebook. You can set preferences for how Facebook advertises to you using your Facebook ad preferences.
  • Remarketing Cookies – you may notice that sometimes, after visiting a website, you see increased numbers of adverts from the site you visited. That’s because the website you visited has placed a cookie on your web browser. Using that cookie and web analytic tools, the website owner will be able to show you adverts on third-party websites that they think you might be interested in. This cookie does not give access to your computer or mobile device, but may be able to identify you from other details. EH Smith sometimes does this.

You can refuse to accept some or all cookies by modifying settings within your browser. For guidance on how to do this visit http://www.aboutcookies.org. However, if you block strictly necessary cookies, you may be unable to access certain parts of our website.